TenaX

Help Topics

1. Introduction

2. Get Started
     2.1 – Register
     2.2 – Sign In

3. Add Social Media Account to TenaX
     3.1 – Introduction
     3.2 – Add a Facebook Page
     3.3 – Add an Instagram Account
     3.4 – Add a LinkedIn Page
     3.5 – Add a Twitter Page
     3.6 – Add a Google Ads
     3.7 – Add a YouTube Channel

4. Organic Posting and Analytics
     4.1 – Posting
     4.2 – Analytics

5. Paid Campaigns and Analytics
     5.1 – Paid Campaigns
     5.2 – Analytics

6. Reports

1. Introduction

With Munshify Tenax, streamlining your social media presence becomes effortless. By centralizing your social accounts, you gain the convenience of managing them all from a single platform.

No more juggling between multiple logins; Munshify Tenax empowers you to engage with your audience across various social networks seamlessly.

Discover the diverse range of social account types you can effortlessly handle through Munshify Tenax in this comprehensive article.

Within each Munshify Tenax subscription tier, you have the flexibility to add a varying number of social accounts. Should you reach the limit of your plan while adding social accounts, simply remove an existing account to make space for a new one.

Typically, individuals maintain one social profile per account upon signing up with a social network like Twitter or Instagram. However, Facebook and LinkedIn present a unique scenario. Within these platforms, users can access multiple account types.

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2. Get Started

2.1 – Register

 Log in to Munshify Tenax by using the link provided.

 https://login.munshify.com

Register and Enter Email Id and the Password.

If the user doesn’t have an account, they need to Register it first.

 

 Click on the “register” button:

   – Look for the “register” button on the screen, usually located near the login area or in a prominent place on the webpage.

   – Clicking on this button indicates that you’re new to the platform and want to create a new account.

By following these steps, you’ll successfully register and create your account on the platform.

Fill in the following details:

   – First name: Enter your first name. This is the name you’re commonly known by.

   – Last name: Enter your last name or surname. This is your family name.

   – Email address: Provide your email address. This will be used for communication and account verification purposes.

   – Phone number: Enter your phone number. This might also be used for account verification or communication.

   – New password: Create a new password for your account. Make sure it’s something secure and not easily guessable.

   – Confirm password: Retype the same password you entered in the previous field to ensure it matches. This is to prevent any typing errors.

 

Click on the “register” button again to complete the process:

   – Once you’ve filled in all the required details accurately, click on the “register” button again.

   – This action submits the information you provided and officially creates your account on the platform.

   – After successful registration, you may be redirected to a confirmation page or directly logged into your new account, depending on the platform’s design.

 

– After confirming the password, the user will:

  1. Receive a verification code via SMS.
  2. Enter this code to confirm their identity.
  3. Once the code is verified, they can complete the registration process and successfully register their account.

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2.2 - Sign In

By following these steps, you’ll successfully register and create your account on the platform.

Users can log in by entering the password they selected during registration, along with the email address they provided.

 

If user is having the account previously, they can “Sign in with google directly” by clicking on Sign in with Google Button

After the user clicked on the Sign in with Google button and they can login to Tenax.

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3. Add Social Media Account to TenaX

After logging in, the user will see a list in the left corner of the screen. From this list, User need to select “Social Campaigns”.      

3.1 – Introduction

For step-by-step instructions for connecting each type of account:

Add a Facebook Page

Add an Instagram Account

Add a LinkedIn Page

Add a Twitter Page

Add a Google Ads

Add a YouTube Channel

Note: Only pages from all accounts can be linked together.

Supported Social networks offer diverse account types

Munshify Tenax offers support for different account types, each contributing to your account limit.

  Social Network

Supported Account Type


Add a Facebook Page

Facebook Pages are supported by Munshify Tenax.


Add an Instagram page   

Instagram Business is supported by Munshify Tenax.


Add a LinkedIn Page

LinkedIn Pages (Company, Showcase, or University)

Add a Twitter Page

Twitter profiles

Add a Google Ads

Google’s online advertising platform

Add a YouTube Channel

You Tube channels are supported by Munshify Tenax

Troubleshooting adding a social account with Munshify Tenax may encounter the following issues:

 

Unable to add more accounts despite the plan supporting it:

Members with Team, Business, and Enterprise plans should ensure they are adding accounts to their Munshify Tenax organization rather than for personal use.

The account I’m trying to add is currently owned by another user:

A social media account can only connect to one Munshify Tenax account at a time. If the account you’re trying to add is already linked to another Munshify Tenax account, you’ll encounter the error message, “This social network is currently owned by another user.” You’ll then be prompted to Take Ownership of the account.

If the account is associated with a Munshify Tenax organization, claiming ownership is not possible. You may see a message displaying the name of the organization that currently owns the account, or encounter the message, “You don’t have access to this social network” when attempting to claim ownership. In such cases, contact Munshify Support for assistance.

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3.2 - Add a Facebook Page

Streamline your social media management by adding your Facebook Page to Munshify Tenax. With this integration, you can effortlessly publish content, engage with your audience, access analytics, and perform various other tasks—all from a single, unified dashboard.

 

Note: Due to several changes by Facebook in 2018 to protect user privacy, publishing is not supported for Facebook personal profiles.

     To add social accounts to Munshify Tenax organizations, you require super admin, admin, or custom Add social networks permissions for your Munshify Tenax organization. For more information, refer to Managing your organization’s social accounts.

 

Preparation Steps Before Adding Facebook Pages to Munshify Tenax

For Facebook Pages, follow these steps:

Verify that your Facebook account holds a Page role of Admin or Editor for classic Page types, or Facebook access with full or partial control for new Page types. For detailed instructions, refer to the Manage Page Settings section in the Facebook Help Center.

Additionally, if your Page is within Business Manager, ensure two-factor authentication is enabled for your Facebook account (see the Facebook help on Turning on Two-factor Authentication for Business Manager).

To add a location Page, ensure that your Facebook account holds the appropriate Page role directly on the location page. Please note that due to a limitation on Facebook’s end, Munshify Tenax cannot recognize role permissions inherited from the parent page.

 

Logging to Facebook

Upon logging in, you’ll have the opportunity to choose which pages Munshify can access. Your privacy and control over your data are important to us, so we want to ensure you’re comfortable with the level of access granted.

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Options for Access:

  1. Opt-In to All Current and Future Pages:

               By selecting this option, Munshify will have access to your current pages and any new pages you create in the future. This grants Munshify comprehensive access to manage all your pages seamlessly.

  1. Opt-In to Current Pages Only:

               Choosing this option restricts Munshify’s access solely to the pages you select during this process. Munshify will not have access to any pages you create after this selection.

 

 

Review and Confirm:

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Certainly, here’s a concise explanation of each point:

  1. “Access your page and app insights”: Munshify wants to see how your Facebook page and connected apps are performing.
  2. “Manage ads for ad accounts that you have access to”: Munshify wants to help you create and handle ads for ad accounts you’re connected to.
  3. “Access your Facebook ads and related stats”: Munshify wants to check how well your Facebook ads are doing.
  4. “Access profile and posts from the Instagram account connected to your page”: Munshify wants to see your Instagram profile and posts linked to your Facebook page.
  5. “Upload media and create posts for the Instagram account connected to your page”: Munshify wants to post pictures or videos on your Instagram account linked with your Facebook page.
  6. “Create and manage content on your page”: Munshify wants to help you make and handle posts on your Facebook page.
  7. “Manage comments on your page”: Munshify wants to help you control and handle comments on your Facebook page.

After making your selection, you’ll have the chance to review and confirm the chosen level of access. We value transparency, and this step ensures you’re fully aware of what Munshify can do with the pages you’ve granted access to.

 

We’re committed to safeguarding your privacy and ensuring a secure experience with Munshify.

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3.3 - Add an Instagram Account

Integrate an Instagram account with Munshify Tenax for publishing, audience engagement, report creation, and additional functionalities.

To incorporate social accounts into Munshify Tenax organizations, you require super admin, admin, or custom permissions for adding social networks within your Munshify Tenax organization. For further details, refer to the section on managing your organization’s social accounts.

 

To login to Instagram account user need to use the same Facebook login page to sign in to Instagram account         

Login to the Instagram account.

Before getting started, it’s important to understand Instagram’s three profile types: Personal, Business, and Creator. For full access to Munshify Tenax’s Instagram features, such as engagement, direct publishing, and analytics, it’s recommended to have a business profile.

Note that Creator profiles are labeled as Business profiles in Munshify Tenax, but they don’t support direct publishing due to Instagram limitations.

You don’t necessarily need an Instagram Business account to connect with Munshify Tenax. However, to utilize all analytics and engagement features, make sure you have:

– An Instagram Business profile linked to a Facebook Page.

– The appropriate permissions on Facebook, depending on the type of Facebook Page you have: Admin or Editor for classic Pages, and full or partial control for new Pages.

 

Tip: If you have a Personal profile, you can convert it to a business profile and then connect it to Munshify Tenax. The platform will automatically update the connected profile for you.”

 

    Here’s how to add an Instagram Business account to Munshify Tenax:

  1. Log out of Instagram and Facebook in a separate browser tab or window.
  2. In Munshify Tenax, go to My profile, then click on Manage accounts and teams.
  3. For Professional plans, click on + Private account. For Team, Business, and Enterprise plans, click on Manage next to your organization name, then select Add a social network.
  4. Choose Instagram Business from the options.
  5. Click on Log in to Facebook.
  6. Enter your Facebook account credentials, then click Log in.
  7. Next, select Add next to the Instagram Business profiles you wish to add to Munshify Tenax, and then click Done.
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  1. Opt-In to All Current and Future Pages:

               By selecting this option, Munshify will have access to your current pages and any new pages you create in the future. This grants Munshify comprehensive access to manage all your pages seamlessly.

 

  1. Opt-In to Current Pages Only:

               Choosing this option restricts Munshify’s access solely to the pages you select during this process. Munshify will not have access to any pages you create after this selection.

 

           Choose the Instagram accounts that you want Munshify to access    

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Certainly! Here’s a short explanation of the options for choosing Instagram accounts that Munshify can access:

  1. Opt-In to All Current and Future Instagram Accounts:

               By selecting this option, Munshify will have access to all your current Instagram accounts, as well as any new Instagram accounts you create in the future.

  1. Opt-In to Current Instagram Accounts Only:

               Choosing this option will limit Munshify’s access to only the Instagram accounts you select at this moment. It will not have access to any Instagram accounts you create after this selection.

                   Review What Munshify is requesting permission to do    

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3.4 - Add a LinkedIn Page

Manage your LinkedIn profile or Page conveniently alongside other social media accounts by adding it to Munshify Tenax. When connected, you can publish content, engage with your audience, create reports, and more. Each LinkedIn user can link up to 100 Pages, including Showcase and University Pages.

To integrate social accounts with Munshify Tenax organizations, ensure you have super admin, admin, or custom Add social networks permissions. For more details, refer to Managing your organization’s social accounts.

Before you start, ensure that your personal LinkedIn account holds Super admin status for the Page you’re adding. You’ll use your LinkedIn credentials to grant Munshify Tenax access to your Pages, but adding your personal LinkedIn profile isn’t necessary.

 

 

To add a LinkedIn profile or Page:

  1. Log out of LinkedIn in a separate browser tab or window.
  2. In Munshify Tenax, navigate to My profile, then click on Manage accounts and teams.
  3. For Professional plans, click on + Private account. For Team, Business, and Enterprise plans, click on Manage next to your organization name, then select Add a social network.
  4. Choose LinkedIn from the options.
  5. Enter your LinkedIn account credentials (email and password), then click Sign in.
  6. Select Add next to the Pages and profiles you want to connect to Munshify Tenax, then click Done.
  7. Optional: If a selected Page has access to an ad account, select the ad accounts you want to add to Munshify Tenax, then click Done. This allows you to sponsor your LinkedIn Page posts using Munshify Tenax.
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  1. Permission Request by Munshify Social:

   – Munshify Social is requesting permission to perform various actions on behalf of your organization on social media platforms. This includes creating, editing, and deleting posts, comments, and reactions.

  1. Access to Your Basic Profile Information:

   – Munshify Social wants to use your basic profile details, such as your name, photo, headline, and public profile URL, for authentication and display purposes.

  1. Access to Your Organization’s Social Media Data:

   – Munshify Social wants permission to retrieve and analyze data related to your organization’s social media posts, comments, reactions, and overall engagement.

  1. Management of Your Organization’s Pages:

   – Munshify Social requests permission to manage your organization’s social media pages and access reporting data related to page performance.

  1. Additional Permission for Handling Posts, Comments, and Reactions:

   – This paragraph seems to repeat the first point, indicating Munshify Social’s ability to create, modify, and delete posts, comments, and reactions on your behalf.

 

The final part gives you the option to either cancel or allow the permission request. If you choose to allow, you’ll be redirected to the Munshify Social platform where you can complete the authorization process.

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3.5 - Add a Twitter Page

“Integrate your Twitter profile with Munshify to streamline management alongside your other social media accounts. Once connected, you can publish content, interact with your audience, generate reports, and access additional features.

 

To add social accounts to Munshify organizations, you must have super admin, admin, or custom permissions specifically allowing the addition of social networks within your Munshify organization.”

Sign in to Twitter Account:

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  1. To add your Twitter profile to Munshify, follow these steps:

    1. Log out of Twitter: Open a separate browser tab or window and log out of your Twitter account.
    2. Access Account Management in Munshify:

       – For Professional plans: Navigate to “My Profile” in Munshify and then select “Manage Accounts and Teams.” Choose “+ Private Account.”

       – For Team, Business, and Enterprise plans: Click on “Manage” beside your organization name, then select “Add a Social Network.”

     

    1. Choose Twitter: Select the option to add a Twitter account.
    2. Enter Twitter Credentials: Provide your Twitter account username and password, then click “Sign In.”

    Note: Using Google or Apple sign-in methods isn’t supported for connecting to Munshify. If you’ve been using these methods, you’ll need to create a password through the Twitter login page by selecting “Forgot Password.”

     

    By following these steps, you’ll successfully add your Twitter profile to Munshify, allowing you to manage it alongside your other social media accounts.

    Munshify  Wants to access Your X Account  

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From a user’s perspective, when you encounter a prompt like “Munshify Wants to Access Your X Account,” it means that Munshify is requesting permission to connect with your X account (e.g., Twitter, Facebook, Instagram). Here’s a detailed explanation you can include in your documentation:

 

“When you see a prompt stating ‘Munshify Wants to Access Your X Account,’ it indicates that Munshify is seeking permission to interact with your X account (replace ‘X’ with the specific platform like Twitter, Facebook, or Instagram). This could involve various actions such as posting content, accessing data, or managing settings on your behalf.

 

To proceed, you have two options:

  1. Authorize App: By selecting this option, you grant Munshify permission to access your X account. This allows Munshify to perform the requested actions or integrations related to your account.
  2. Cancel: Choosing this option declines Munshify’s request to access your X account. If you’re unsure or uncomfortable granting access, you can opt to cancel the request.

 

It’s important to review the specific permissions requested by Munshify before authorizing access. This ensures that you maintain control over your account’s privacy and security. If you have any concerns or questions about the access request, you can seek further information or assistance before proceeding.”

 

Things Munshify Social Can View:

– All posts, even from protected accounts: Munshify Social can see all the posts on your social media feed, including those from private or protected accounts.

Any account, including protected accounts: Munshify Social has the ability to view any account on the platform, including those with privacy settings enabled.

 

Things Munshify Social Can Do:

Post and repost on your behalf: Munshify Social can create new posts and repost content on your social media accounts.

– Stay connected to your account until you revoke access: Once you grant access, Munshify Social will remain connected to your account until you manually revoke access.

Munshify Social is developed by Erelego Technologies Pvt Ltd. For more information about how your data is handled, you can read Erelego Technologies Pvt Ltd’s privacy policy and terms.

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3.7 - Add a YouTube Channel

  1. Adding a YouTube Channel to Munshify:

   – You can integrate your YouTube channel with Munshify to manage it alongside your other social media accounts. Once added, you’ll be able to perform various actions such as publishing content, engaging with your audience, and managing subscriptions and playlists.

  1. Permissions Required:

   – To add social accounts to Munshify organizations, you’ll need either super admin, admin, or custom permissions specifically for adding social networks within your Munshify organization.

Certainly! Here’s detailed information on adding a YouTube channel to Munshify Tenax:

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  1. Accessing Your YouTube Channel:

– Begin by logging out of YouTube in a separate browser tab or window.

  1. Navigating to Account Management in Munshify Tenax:

– If you’re using a Professional plan, navigate to “My Profile” in Munshify Tenax and select “Manage Accounts and Teams.” For Team, Business, and Enterprise plans, click on “Manage” beside your organization’s name, then select “Add a Social Network.”

  1. Selecting YouTube:

– Choose the option to add a YouTube channel to your Munshify Tenax account.

 

 

  1. Signing in to Your Google Account:

– Sign in to the Google account that owns the YouTube channel by entering your email and password associated with that Google account.

  1. Granting Access:

– After signing in, select the Google account that owns the YouTube channel and click “Allow” to grant Munshify Tenax access to manage the channel.

  1. Verification:

– To verify whether your Google account owns a YouTube channel, you can sign in to your YouTube account settings page. Your YouTube channel will be listed there, or you will see the option to create a channel if you don’t have one yet.

 

By following these steps, you’ll successfully add your YouTube channel to Munshify Tenax, enabling you to manage it conveniently alongside your other social media accounts.

 

Your Account or a brand account

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“To continue to Munshify Social, select your personal account or a brand account associated with your brand or organization. This choice determines which account Munshify Social will be linked to for managing your social media presence.”

 

           Munshify Social Wants Additional Access to your Google Account

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  1. Request for Access: Munshify Social is asking for additional access to your Google Account.

 

  1. Trust Consideration: Before granting this access, it’s important to consider whether you trust Munshify Social with your information.

 

  1. Potential Sharing of Sensitive Information: Granting access means you might be sharing sensitive information with Munshify Social, so it’s crucial to trust them.

 

  1. Access Management: You can manage or remove this access later in your Google Account settings if needed.

 

  1. Safety Measures: Google implements safety measures to help you securely share data, and it’s important to understand these measures.

 

  1. Review Privacy Policy and Terms of Service: Take the time to review Munshify Social’s privacy policy and terms of service to understand how they handle your information.

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4. Organic Posting and Analytics

4.1 – Posting

After linking all the accounts, the next step for the user is to create organic posts.

  • Users can link their accounts to manage their campaigns from the left side of the screen.
  • If the user has not published any posts yet, they can create one and publish it across multiple platforms simultaneously by clicking on ‘Create Post’.
When the user clicks on “Create Post,” the following screen will be displayed: Choose Platform
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Enter the post name:

   – Input the title or name of the post.

 

 Choose the platform:

   – Select the social media platforms.

 

Schedule on all platforms:

   – Set the date and time for each platform.

 

Display of selected platforms:

   – Platforms will be shown in the left corner.

  • Users have the option to pick which social media platforms they want their posts to appear on. This allows them to customize their audience and reach.

Create/Publish Post:

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  1. Adding Labels: Users can categorize their organic posts by adding labels. This helps in organizing and sorting posts based on different criteria.

 

  1. Creating Hashtags: Users have the option to generate hashtags for their posts. Hashtags are keywords or phrases preceded by the ‘#’ symbol, which help in categorizing and increasing the visibility of posts on social media platforms.

 

  1. Viewing Post: Users can preview the posts they’ve created in either mobile or desktop view. This allows them to see how their posts will appear on different devices and adjust them accordingly for optimal presentation.

 

  1. Creating Posts: Users can compose their posts using the available features located at the top of the screen. These features may include text formatting options, media upload buttons, and other tools to enhance the post.

 

  1. File Upload: Users can either create posts directly using the available features or drag and drop desired files, such as images or videos, into the provided space. Any added images or videos will be displayed as part of the post.

 

  1. Post Preview: A preview of the post created will be displayed in the right corner of the screen. This allows users to review the appearance and content of the post before proceeding further.

 

  1. Proceed Button: After creating and reviewing the post, users need to click on the “Proceed” button to finalize the post. This action likely triggers the post to be scheduled for publishing or saved as a draft, depending on the platform’s functionality.
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  • Users can set a specific date and time for their posts to be published. This feature lets them plan and coordinate their content release schedule.

 

  • If users want their posts published on all available platforms, they can do so with just one selection. This simplifies the process and saves time.

 

  • In case users need to make changes to the scheduled publication time or date, they can easily do so. This provides flexibility and adaptability to their posting schedule.

 

  • The social media platforms chosen by the user will be visibly displayed in the right corner of the screen. This serves as a reminder of the selected platforms and helps users keep track of their choices.

After Choosing the Platforms user needs to create/ Publish post by using the given space

 

 

 

After users have created their post and attached any images or videos, they will see previews of how the post will look on their selected social media platforms. These previews will appear in a layout like the two screens described below. Once users have reviewed and possibly modified their post, they must click the “Proceed” button. This action finalizes the post and triggers its publication to the chosen platforms.

After the campaign is published, the posts will be displayed on the screen.

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4.2 - Analytics

Users can view the post to see the number of views, comments, likes, and analytics

 

 

When the user clicks on the i.e Analytics the screen will showcase like below

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Posts analytics display:

   – Users can see the analytics of their posts.

   – Analytics include data such as views, comments, likes, and more.

Graph selection:

   – Users can choose which analytics to view using graphical representations.

   – Graphs can represent metrics like impressions, likes, comments, clicks, shares, and engagements.

Dropdown selection:

   – Users can select specific analytics to view by using a dropdown menu.

   – Options include impressions, likes, comments, clicks, shares, engagements, and an overall summary.

Impressions vs. clicks comparison:

   – Users can compare impressions and clicks by selecting parameters and platforms.

   – Parameters include views, likes, comments, clicks, shares, and engagements.

   – Platforms available for comparison include Facebook, Instagram, LinkedIn, and Twitter.

Individual platform analytics:

   – Users can also view analytics specific to each platform.

   – This allows users to analyze the performance of their posts on Facebook, Instagram, LinkedIn, and Twitter separately.

By utilizing these features, users can gain valuable insights into the performance of their posts across various platforms and metrics.

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5. Paid Campaigns and Analytics

5.1 – Paid Campaigns

“Paid campaigns” refer to advertising initiatives in which a company or individual pays a platform, such as social media networks (e.g., Facebook, Instagram, Twitter), search engines (e.g., Google), or other digital advertising channels, to promote their products, services, or messages to a targeted audience. Here’s a detailed explanation of what paid campaigns entail:

  1. Objective and Goals: Before launching a paid campaign, it’s essential to define clear objectives and goals. These could include increasing brand awareness, driving website traffic, generating leads, boosting sales, or any other specific outcomes desired from the campaign.
  2. Target Audience: Paid campaigns allow advertisers to precisely target their audience based on various demographics, interests, behaviors, and other criteria. This targeting ensures that the campaign reaches the most relevant audience likely to be interested in the promoted offerings.
  3. 3. Ad Formats: Paid campaigns can utilize various ad formats, including text ads, image ads, video ads, carousel ads, and more. The choice of ad format depends on the campaign goals, target audience, and the platform’s capabilities.
  4. Budgeting and Bidding: Advertisers need to set a budget for their paid campaigns, determining how much they are willing to spend on advertising within a specific timeframe. Additionally, they may need to bid for ad placements, especially in platforms that use auction-based systems, where advertisers compete for ad space based on their bids and ad quality.
  5. Ad Placement: Paid campaigns can appear in different locations across digital platforms, such as in users’ news feeds, search engine results pages, on websites and blogs, within mobile apps, and more. Advertisers can choose where they want their ads to be displayed based on their target audience’s behavior and preferences.
  6. Monitoring and Optimization: Once a paid campaign is live, it’s crucial to monitor its performance closely. This involves tracking key metrics such as impressions, clicks, click-through rates (CTR), conversions, return on ad spend (ROAS), and other relevant indicators. Based on the campaign’s performance data, advertisers can adjust and optimize results and maximize the campaign’s effectiveness.
  7. Measurement and Reporting: Evaluating the success of a paid campaign requires analyzing its performance against the predefined objectives and goals. Advertisers should regularly review campaign metrics, generate reports, and draw insights to inform future advertising strategies and investments.

Overall, paid campaigns offer a powerful way for businesses and individuals to reach their target audience, drive engagement, and achieve specific marketing objectives through targeted and measurable advertising efforts on digital platforms.

    Accounts

                                                      Summary


Facebook Ads

  • These ads let you pick who sees them based on things like age, location, and interests.
  • You can use eye-catching pictures or videos to grab people’s attention as they scroll through their Facebook feed.


LinkedIn Ads

  • LinkedIn is like a social network for professionals.
  • With LinkedIn ads, you can target people based on their job titles, industries, or the companies they work for.
  • This is great for reaching businesses or people in specific career fields


Twitter Ads

  • Twitter is all about short messages.
  • With Twitter ads, you can promote your tweets to a wider audience.
  • You can choose who sees your ads based on factors like location, interests, or who they follow.
  • This helps you reach people who might be interested in your brand or message.


Google Ads

  • Google is where people go when they’re looking for answers.
  • With Google ads, your business can show up at the top of search results when people search for keywords related to your products or services.
  • You can also run display ads on other websites or YouTube ads to reach even more people across the web.
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If you haven’t started any campaigns yet, consider creating engaging posts or ads. You can effortlessly share them across various platforms and monitor their performance from a single dashboard. Simply click the ‘Create Campaign’ button to get started.

  • When a user clicks on the “Create Campaign” button, they will be prompted to provide details for their new campaign. These details are essential for customizing and targeting the campaign effectively.
  • Firstly, the user will need to enter a campaign name, which serves as a unique identifier for the campaign and helps in organizing and tracking multiple campaigns.
  • Next, the user can provide a description for the campaign, which can include additional information about the purpose, goals, or theme of the campaign. This description helps in providing context and clarity to anyone viewing or managing the campaign.
  • One crucial aspect of setting up the campaign is defining the target audience. This includes specifying the demographic characteristics of the audience that the campaign aims to reach. Users typically need to specify:

– Age group: Users can define the age range of the target audience, such as 18-24, 25-34, etc.

– Gender: Users can specify whether the campaign targets a specific gender or is inclusive of all genders.

– Location group: Users can define the geographical locations where they want the campaign to be targeted, such as countries, regions, cities, or even specific zip codes.

  • Additionally, users may have the option to further refine their target audience based on interests, behaviors, or other relevant criteria depending on the platform’s targeting capabilities.
  • By providing these campaign details and defining the target group accurately, users can ensure that their campaign reaches the right audience, increasing its effectiveness and maximizing its impact.

Platform and Budget:

After creating the campaign and defining the target group, the next steps involve selecting the platforms and budget, as well as specifying the creative sizes for the ads. Here’s a breakdown of the process:

 

  1. Platform Selection:

   – Users can choose the specific social media platforms or advertising channels where they want their campaign to be run. This could include platforms like Facebook, Instagram, Twitter, LinkedIn, etc.

 

  1. Budget Allocation:

   – Users need to decide on the budget they want to allocate to the campaign. This involves specifying the total amount of money they are willing to spend on advertising for the campaign.

 

  1. Creative Sizes:

   – Users are presented with available creative sizes for the ads. These could include dimensions such as square, vertical, or horizontal layouts, depending on the platform and ad format requirements.

 

  1. Page Selection:

   – Users can select the specific pages or profiles on the chosen platforms where they want their campaign to be displayed. This could include their own business pages or partner pages for sponsored content.

 

  1. Campaign Schedule:

   – Users need to set the start date and time for the campaign, indicating when they want the ads to begin appearing on the selected platforms.

   – Similarly, users need to specify the end date and time for the campaign, marking the duration for which they want the ads to run.

 

 

  1. Confirmation:

   – Once all selections and configurations are made, users can proceed by clicking on the “Confirm” button.

   – This action finalizes the campaign setup and submits the details for processing.

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5.2 - Analytics

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  1. Overall Summary of Paid Campaigns:

   – This section provides users with a comprehensive snapshot of their paid campaigns after they have been executed. It serves as a condensed report of the campaign performance.

   – Metrics such as the count of campaigns give users an indication of how many campaigns they have run during a specific period.

   – Impressions represent the number of times an ad has been displayed to users.

   – Clicks denote the number of times users have clicked on the ad.

   – CPM (Cost Per Thousand Impressions) indicates the cost incurred for everyone thousand impressions of the ad.

   – Total spend reflects the overall amount spent on advertising across all campaigns.

   – CTR (Click-Through Rate) measures the percentage of users who clicked on the ad after seeing it.

   – CPC (Cost Per Click) signifies the average cost incurred for each click on the ad.

 

  1. Detailed View of Social Media Campaigns:

   – This section provides users with a breakdown of each individual social media campaign they have run.

   – The campaign name serves as a unique identifier for each campaign.

   – Status indicates the current state of the campaign, whether it’s active, paused, or completed.

   – Channels used for promotion refer to the social media platforms or advertising channels utilized for running the campaign.

   – Campaign type specifies the nature of the campaign, such as display ads, sponsored content, etc.

   – Allocated budget represents the amount of money allocated for running the campaign.

   – Impressions garnered denote the total number of times the campaign ads have been displayed to users across the selected channels.

 

  1. Access to Detailed Campaign Insights:

   – Users can click on the eye icon to gain access to a more detailed view of a specific campaign.

   – This detailed view provides users with comprehensive insights into the performance metrics of the campaign, allowing them to analyze its effectiveness thoroughly.

   – By examining metrics such as impressions, clicks, CTR, and CPC in detail, users can identify areas of improvement and refine their advertising strategies accordingly.

 

  1. Option to Create New Paid Campaigns:

   – Users have the flexibility to initiate new paid campaigns directly from the platform.

   – The “Create Campaigns” button serves as a convenient tool for users to kickstart new advertising initiatives.

   – This feature enables users to manage their advertising efforts seamlessly within the platform, facilitating efficient campaign management and optimization.

 

 

If users want detailed information about their campaigns, they should click on the eye icon. Upon clicking, the screen will display the following details:

If users want detailed information about the channel pages, they can click on the eye icon. Upon clicking, they will be provided with:

6. Reports

Reports in a social media campaign provide insights and analytics on the performance of your posts and overall campaign. These reports typically include data on reach, engagement, impressions, click-through rates, demographics of your audience, and more. By analyzing these reports, you can assess the effectiveness of your content strategy, understand your audience better, and make informed decisions to optimize future campaigns for better results.

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If the user hasn’t created any posts yet, they have the option to generate customized reports based on various metrics and share them in different formats for easy access and analysis. To create a report, the user needs to click on the ‘Create’ button, which typically prompts a menu or form where they can specify the parameters and criteria for the report. This may include selecting a date range, choosing specific platforms or campaigns to analyze, and indicating the metrics they want to include, such as engagement, reach, impressions, click-through rates, and more.

 

Once the user has configured the report settings to their preferences, they can proceed to generate the report. Depending on the platform or tool used, the report may be generated instantly or may take some time to compile the data. After the report is generated, the user can review it to gain insights into their social media performance.

 

Reports can be shared in various formats, such as PDF, CSV, or through a dashboard interface. This allows users to easily distribute the report to stakeholders, team members, or clients for review and analysis. By providing detailed analytics and insights, customized reports enable users to assess the effectiveness of their social media strategies, identify areas for improvement, and make data-driven decisions to optimize future campaigns.

  1. Report Name:

This is where the user specifies a name for the report they are creating. It helps identify and organize reports for future reference.

 

  1. Generate/Schedule Report:

       Users can choose to generate the report immediately or schedule it to run later. Scheduling allows for automated report generation at specified intervals, such as daily, weekly, or monthly.

 

  1. Apply Filters:

       Users can apply filters to refine the data included in the report. Filters could include criteria such as date range, post type (organic post or campaign ads), specific post names, platforms (social media accounts), and more.

 

  1. Type:

 This field allows users to specify whether they want to include data from organic posts or campaign ads in the report.

 

  1. Post Name:

   Here, the user will see a list of the posts they have created. They can select specific posts to include in the report.

 

  1. Parameters:

       Users can choose the metrics they want to include in the report. Metrics could include clicks, comments, likes, impressions, shares, users reached, unique users reached, and more.

 

  1. Platforms:

       Users can select the social media accounts (platforms) they want to include in the report. This allows users to analyze performance across different platforms.

 

  1. Duration:

       Users can specify the time for which they want to generate the report. Options typically include selecting a specific date range (e.g., today, yesterday, last week) or choosing ‘All time’. If no duration is selected, the system will automatically generate the report from the day of publishing the posts to the present date.

 

  1. Parameter Name, Comparison, and Value:

       This section allows users to set specific conditions for the data included in the report. For example, they could specify that they only want to include posts with a certain number of likes or comments.

 

  1. Match Any:

       This option allows users to specify whether all conditions must be met (‘Match All’) or if any of the conditions can be met (‘Match Any’) for the data to be included in the report.

 

  1. Buttons:

    – Cancel: Allows users to cancel the report creation process and return to the previous screen without saving any changes.

    – Save: Enables users to save the current settings and configurations for the report without generating it immediately.

    – Generate: Triggers the immediate generation of the report based on the specified settings.

    – Save and Generate: Saves the current settings and configurations for the report and then triggers its immediate generation.

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eReleGo Technologies Pvt Ltd
646, 52, 12th Main Rd,
2nd Block, Rajajinagar,
Bengaluru, Karnataka 560010

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